{"id":988786,"date":"2026-01-17T17:46:29","date_gmt":"2026-01-17T16:46:29","guid":{"rendered":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/"},"modified":"2026-01-17T17:46:29","modified_gmt":"2026-01-17T16:46:29","slug":"real-estate-marketing-how-to-attract-qualified-sellers","status":"publish","type":"post","link":"https:\/\/v2.h-wd.fr\/en\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/","title":{"rendered":"Real estate marketing: how to attract qualified sellers"},"content":{"rendered":"
\n

attract real estate sellers<\/p>\n

Attract qualified sellers: the real battle happens before the first appointment<\/h2>\n

The problem isn\u2019t generating more seller leads: it\u2019s getting serious inquiries, at the right time, from owners who are truly ready to take action. A qualified seller has a clear plan (or a constraint that makes it concrete), a credible estimate of value, and the ability to decide. Everything else (curiosity, testing the market, comparing agencies) wastes time and drags your fees down.<\/p>\n

To attract these profiles, your real estate marketing must be designed as a system: message, proof, channels, data collection, qualification, follow-up. Each link must reduce ambiguity and increase trust. The goal: to bring to you owners who are already convinced that you\u2019re the most relevant person to talk to.<\/p>\n

1) Start from the seller: their motivations, fears, and selection criteria<\/h2>\n

A qualified seller isn\u2019t just someone who wants to sell. It\u2019s a person who wants to sell within a specific framework: a target date, a floor price, a strategy (quick sale vs optimization), and a relationship of trust. Your communication must therefore answer their real questions, often unspoken:<\/p>\n

\"Real<\/p>\n

\u2013 How much can I sell for and in how long?
\n\u2013 What happens if I overprice?
\n\u2013 How do I choose between an open listing and an exclusive mandate?
\n\u2013 How do I avoid tire-kicker showings and aggressive negotiations?
\n\u2013 Which inspections, which work, in what order?<\/p>\n

The more your content and offers address these topics in a concrete way, the more you attract owners with an immediate need, and therefore more qualified.<\/p>\n

2) Build a clear promise: specialization beats generic messaging<\/h2>\n

The qualified seller is looking for a specialist, not a generalist. Even if you sell everything, you can position yourself by angle: type of property (family apartments, houses, investment), area (specific neighborhoods), profile (estate, relocation, divorce), or method (sale in 30\/60 days, pricing strategy, light home staging, buyer targeting). A useful value promise is:<\/p>\n

\u2013 verifiable (proof, numbers, examples),
\n\u2013 specific (area, timeframe, method),
\n\u2013 results-oriented (seller net proceeds, timeframe, security),
\n\u2013 compatible with your operational reality.<\/p>\n

This clarity naturally filters: tire-kicker sellers identify with it less, motivated sellers see themselves in it more.<\/p>\n

3) Your website: the machine that converts (or the black hole) of seller inquiries<\/h2>\n

Homeowners compare discreetly before reaching out. They read your reviews, your listings, your valuation pages, your local presence. If your site is slow, confusing, not reassuring, or too focused on buyers, you lose qualified sellers to a better-positioned competitor.<\/p>\n

Three blocks need to be especially polished: the sell page, the valuation page, and the proof (reviews, case studies, results, method). A well-built site should guide the seller toward a simple action (valuation request, call back, value audit) while pre-qualifying (timeline, address, context, availability).<\/p>\n

To go deeper into how the site structure and content can support signing exclusive mandates, you can consult this guide on designing a mandates-oriented website<\/a>.<\/p>\n

\n

Take advantage of an analysis of your current site<\/h2>\n

Free Audit Of Your Site<\/a><\/p>\n<\/div>\n

4) Local SEO: capture the \u201cI\u2019m selling\u201d intent the moment it triggers<\/h2>\n

The qualified seller often has a trigger: purchase agreement to sign, need to finance another project, separation, inheritance, relocation. In these moments, they search quickly and locally. Local SEO positions you at exactly the right moment on high-intent queries: valuation, neighborhood agency, price per m\u00b2, sell quickly, fees, exclusive mandate.<\/p>\n

Essential levers: local pages by area (truly useful), market content (kept up to date), structured data, and trust signals (reviews, NAP consistency, Google Business Profile presence). Don\u2019t try to cover an entire city with a single \u201creal estate agency + city\u201d page: aim for granularity and relevance.<\/p>\n

Structured data: make your expertise readable by Google<\/h3>\n

Microdata helps search engines understand your pages (agency, properties, reviews, FAQ), and can improve how they appear in results. This doesn\u2019t replace good content, but it can boost visibility and click-through rate, therefore the volume of qualified seller contacts.<\/p>\n

To go further on the topic, the article dedicated to schema.org microdata<\/a> details opportunities specific to real estate.<\/p>\n

5) Seller content: inform, reassure, filter (without falling into fluff)<\/h2>\n

Content only has value if it triggers an action. To attract qualified sellers, it must answer a high-stakes question and offer a logical next step: checklist, template, valuation, strategy diagnosis, appointment. Effective formats:<\/p>\n

\u2013 seller FAQ pages (inheritance, divorce, capital gains, bridge loan, diagnostics),
\n\u2013 price-per-m\u00b2 articles by micro-area with methodology (sources, limits, examples),
\n\u2013 mini-guides (prepare a sale in 30 days, avoid pricing mistakes),
\n\u2013 short videos (mandate explanation, go-to-market strategy),
\n\u2013 real cases (before\/after, timeline, negotiation, buyer profile).<\/p>\n

If you\u2019re looking for concrete ideas for contact-oriented content, this external resource offers content ideas to trigger seller contacts<\/a>.<\/p>\n

6) Your listings aren\u2019t only for buyers: they also influence sellers<\/h2>\n

Many owners judge your level of standards and your ability to showcase a property by looking at\u2026 your listings. A poor listing, without structure, without consistent photos, without useful information, sends a low-cost image and attracts sellers who are more oriented toward a low commission. Conversely, well-crafted listing sheets attract owners who want serious marketing and more readily accept a realistic pricing strategy.<\/p>\n

\"real<\/p>\n

Optimizing your listing sheets also improves your organic visibility, which mechanically increases inbound inquiries (and reduces your dependence on prospecting). To structure your content, here is a method for creating a well-optimized listing sheet<\/a>.<\/p>\n

7) Lead magnet & valuation: turning curiosity into a qualified project<\/h2>\n

I want an appraisal can be very qualified\u2026 or totally superficial. Your role is to turn this request into a useful conversation. The key: don\u2019t give a raw number too early, but offer a structured valuation:<\/p>\n

\u2013 an indicative online valuation + range + warnings (uncertainty, condition, micro-location),
\n\u2013 then an offer of a precise opinion of value on site or via video,
\n\u2013 with a preparation checklist (documents, charges, work, constraints).<\/p>\n

Add qualification questions in the form: desired sale timeline, motivation, property status (occupied\/vacant), the project behind the sale, stage of progress (simple reflection vs decision). You\u2019ll have fewer leads, but higher quality, and above all more relevant follow-ups.<\/p>\n

8) Digital advertising: target intent, not just the area<\/h2>\n

Social ads or Google Ads campaigns can generate a lot of volume\u2026 and a lot of waste. To attract qualified sellers, targeting must be done by intent (signals, life moments, behaviors) and by message (proof, method, benefit), not only by geography.<\/p>\n

A few effective approaches:<\/p>\n

\u2013 Google Ads on appraisal, price per m\u00b2, sell apartment + neighborhood queries, with dedicated landing pages and a short but qualifying form; ;
\n\u2013 retargeting visitors of sell\/appraisal pages with a useful offer (audit, guide, reminder); ;
\n\u2013 Meta\/LinkedIn campaigns oriented around projects (inheritance, relocation, sell before buying) with pre-qualification content (quiz, checklist).<\/p>\n

The non-negotiable point: one landing page per intent, one unique message, one single action, and fast follow-up (ideally under 5 minutes) to capture hot sellers.<\/p>\n

9) Smart prospecting: complement inbound, not replace it<\/h2>\n

Even with an excellent site, you often need a share of outbound to maintain a pipeline of qualified sellers, especially in highly competitive areas. Prospecting becomes smart when it relies on signals: visible price changes, private individual listings, properties for rent for a long time, inheritances, public data, on-the-ground monitoring, local networks.<\/p>\n

To explore lead generation and prospecting tactics, you can read techniques to find more leads<\/a> (external source). The key idea to remember: industrialize signal collection, personalize the approach, and measure the cost per qualified appointment (not the cost per lead).<\/p>\n

\n

Take advantage of an analysis of your current site<\/h2>\n

Free Audit Of Your Site<\/a><\/p>\n<\/div>\n

10) Proof & reassurance: what makes a qualified seller choose you<\/h2>\n

A motivated seller often contacts 2 to 3 agencies. What makes the difference: proof, clarity, method, and the quality of the relationship. The elements that truly reassure:<\/p>\n

\u2013 detailed customer reviews (with context: type of property, timeframe, complexity),
\n\u2013 marketing examples (photo plan, distribution, buyer targeting, report),
\n\u2013 easy-to-understand figures (average time to sell, difference between list price\/sale price, exclusivity rate),
\n\u2013 transparency about the pricing strategy (scenarios, risks of overpricing),
\n\u2013 follow-up commitments (weekly report, lead reporting, adjustments).<\/p>\n

Add a sales method page that explains your process step by step: valuation, preparation, launch, buyer qualification, viewings, negotiation, signing. Qualified sellers like professionals who stay in control.<\/p>\n

11) Qualification & follow-up: the real performance lever (often underestimated)<\/h2>\n

Two agencies can generate the same number of contacts, but achieve very different results depending on their ability to qualify and follow up. A simple system:<\/p>\n

\u2013 lead scoring (timeframe, motivation, price, location, type of property),
\n\u2013 diagnostic-oriented call scripts (not a pitch),
\n\u2013 scheduled follow-ups (D+1, D+3, D+7, then monthly cadence),
\n\u2013 nurturing content (market updates, checklists, feedback\/lessons learned),
\n\u2013 rigorous CRM tracking (status, objections, next step).<\/p>\n

Warm sellers become qualified when you keep in touch without hounding them, providing useful information at the right time (e.g., micro-local market changes, buyer feedback, timing opportunities).<\/p>\n

12) Reasonable automation: chat, forms, and a frictionless experience<\/h2>\n

Automating doesn\u2019t mean dehumanizing. The goal: reduce response time and capture intent outside business hours. A chat can collect as much information as possible, suggest a time slot, and guide to the right offer (valuation, call-back, appointment).<\/p>\n

\"real<\/p>\n

But it all depends on the setup and the promise: an intrusive or poorly scripted chat degrades trust. To weigh the pros and cons, this internal resource on the benefits and limitations of chatbots<\/a> will help you choose an appropriate approach.<\/p>\n

13) Take inspiration from best practices\u2026 without spreading yourself too thin<\/h2>\n

Real estate marketing is full of tactics. The risk: multiplying channels without coherence, and ending up with lots of actions, few results. Better to have a robust foundation (site + local SEO + proof + follow-up) then 1 to 2 accelerators (Ads, retargeting, partnerships).<\/p>\n

If you want a broad list of approaches to adapt to your context, this external resource presents strategies to win more listings<\/a>. The point isn\u2019t to do everything, but to select what strengthens your positioning and your ability to convert.<\/p>\n

14) Stay up to date: web standards change, sellers\u2019 expectations too<\/h2>\n

Sellers compare experiences: mobile speed, online appointment booking, transparency, short content, visual proof. What was sufficient two years ago can today cost opportunities. Monitoring changes (UX, SEO, video formats, AI, reviews, local pages) gives you a cumulative advantage.<\/p>\n

For an overview of the developments to follow on the digital side, you can consult an update on real estate web trends<\/a>.<\/p>\n

15) 30-day action plan: attract fewer contacts, but better ones<\/h2>\n

Week 1:<\/strong> clarify your promise (area + method + proof), create\/optimize a sell page and a valuation page with a qualifying form. Add 10 contextualized and visible customer reviews.<\/p>\n

Week 2:<\/strong> publish 2 high-stakes pieces of content (price per m\u00b2 in a micro-area + guide to avoid overpricing). Add a seller FAQ and a single call to action.<\/p>\n

Week 3:<\/strong> set up tracking: call scripts, scoring, follow-ups, SMS\/email templates, dashboard (appointments booked, appointments kept, listings, exclusives).<\/p>\n

Week 4:<\/strong> launch a booster: Ads on appraisal estimate queries + retargeting visitors to sell. Measure cost per qualified appointment, not cost per lead.<\/p>\n

Measuring quality: the KPIs that really matter<\/h2>\n

To manage marketing focused on qualified sellers, track:<\/p>\n

\u2013 website visit \u2192 seller request conversion rate,
\n\u2013 share of requests with a timeline < 3 months,
\n\u2013 request \u2192 appointment rate,
\n\u2013 appointment \u2192 mandate rate,
\n\u2013 share of exclusive mandates, and average time to signature,
\n\u2013 cost per qualified appointment (by channel),
\n\u2013 average response time (and impact on booking an appointment).<\/p>\n

\n

Take advantage of an analysis of your current site<\/h2>\n

Free Audit Of Your Site<\/a><\/p>\n<\/div>\n

These indicators keep you from being hypnotized by volume. A channel that generates 20 lukewarm leads can be less profitable than a channel that generates 5 hot leads.<\/p>\n

Quickly improve your results: identify the bottlenecks in your ecosystem<\/h2>\n

If you already have traffic, active social networks, or campaigns, but few qualified sellers, the problem often comes from a detail: a poor landing page, a vague promise, lack of proof, a form that\u2019s too long (or not qualifying enough), follow-up that\u2019s too slow, or content that isn\u2019t decision-oriented enough.<\/p>\n

To quickly spot the points to fix and prioritize the most profitable actions, take advantage of an analysis of your current site<\/a>.<\/p>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

attract real estate sellers Attract qualified sellers: the real battle is fought before the first appointment The problem isn\u2019t generating more seller leads: it\u2019s getting serious inquiries, at the right time, with owners who are truly ready to take action. A qualified seller has a clear plan (or a constraint\u2026<\/p>","protected":false},"author":2,"featured_media":987670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"attirer vendeurs immobiliers","_yoast_wpseo_title":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","_yoast_wpseo_metadesc":"attirer vendeurs immobiliers avec des strat\u00e9gies efficaces pour agence de l'immobilier et agence digitale immobilier, boostez vos mandats.","_yoast_wpseo_opengraph-title":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","_yoast_wpseo_opengraph-image":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","_yoast_wpseo_twitter-title":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","_yoast_wpseo_twitter-image":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","footnotes":""},"categories":[50,74],"tags":[],"class_list":["post-988786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites","category-prospection-vendeurs"],"yoast_head":"\nMarketing immobilier : comment attirer des vendeurs qualifi\u00e9s<\/title>\n<meta name=\"description\" content=\"attirer vendeurs immobiliers avec des strat\u00e9gies efficaces pour agence de l'immobilier et agence digitale immobilier, boostez vos mandats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v2.h-wd.fr\/en\/real-estate-marketing-how-to-attract-qualified-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s\" \/>\n<meta property=\"og:description\" content=\"attirer vendeurs immobiliers avec des strat\u00e9gies efficaces pour agence de l'immobilier et agence digitale immobilier, boostez vos mandats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v2.h-wd.fr\/en\/real-estate-marketing-how-to-attract-qualified-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence WebImmo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-17T16:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\" \/>\n<meta name=\"author\" content=\"blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/\"},\"author\":{\"name\":\"blog\",\"@id\":\"https:\/\/v2.h-wd.fr\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983\"},\"headline\":\"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s\",\"datePublished\":\"2026-01-17T16:46:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/\"},\"wordCount\":2348,\"publisher\":{\"@id\":\"https:\/\/v2.h-wd.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\",\"articleSection\":[\"blog actualites\",\"Prospection vendeurs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/\",\"url\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/\",\"name\":\"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/v2.h-wd.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\",\"datePublished\":\"2026-01-17T16:46:29+00:00\",\"description\":\"attirer vendeurs immobiliers avec des strat\u00e9gies efficaces pour agence de l'immobilier et agence digitale immobilier, boostez vos mandats.\",\"breadcrumb\":{\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage\",\"url\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\",\"contentUrl\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/v2.h-wd.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v2.h-wd.fr\/#website\",\"url\":\"https:\/\/v2.h-wd.fr\/\",\"name\":\"Agence WebImmo\",\"description\":\"Agence web de l'immobilier\",\"publisher\":{\"@id\":\"https:\/\/v2.h-wd.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v2.h-wd.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/v2.h-wd.fr\/#organization\",\"name\":\"Agence WebImmo\",\"url\":\"https:\/\/v2.h-wd.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/v2.h-wd.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2023\/04\/agence-2.png\",\"contentUrl\":\"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2023\/04\/agence-2.png\",\"width\":919,\"height\":134,\"caption\":\"Agence WebImmo\"},\"image\":{\"@id\":\"https:\/\/v2.h-wd.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/v2.h-wd.fr\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983\",\"name\":\"blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/v2.h-wd.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"caption\":\"blog\"},\"url\":\"https:\/\/v2.h-wd.fr\/en\/author\/blog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real estate marketing: how to attract qualified sellers","description":"attract real estate sellers with effective strategies for a real estate agency and a digital real estate agency, boost your mandates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v2.h-wd.fr\/en\/real-estate-marketing-how-to-attract-qualified-sellers\/","og_locale":"en_US","og_type":"article","og_title":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","og_description":"attirer vendeurs immobiliers avec des strat\u00e9gies efficaces pour agence de l'immobilier et agence digitale immobilier, boostez vos mandats.","og_url":"https:\/\/v2.h-wd.fr\/en\/real-estate-marketing-how-to-attract-qualified-sellers\/","og_site_name":"Agence WebImmo","article_published_time":"2026-01-17T16:46:29+00:00","og_image":[{"url":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","type":"","width":"","height":""}],"author":"blog","twitter_card":"summary_large_image","twitter_title":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","twitter_image":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","twitter_misc":{"Written by":"blog","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#article","isPartOf":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/"},"author":{"name":"blog","@id":"https:\/\/v2.h-wd.fr\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983"},"headline":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s","datePublished":"2026-01-17T16:46:29+00:00","mainEntityOfPage":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/"},"wordCount":2348,"publisher":{"@id":"https:\/\/v2.h-wd.fr\/#organization"},"image":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage"},"thumbnailUrl":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","articleSection":["blog actualites","Prospection vendeurs"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/","url":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/","name":"Real estate marketing: how to attract qualified sellers","isPartOf":{"@id":"https:\/\/v2.h-wd.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage"},"image":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage"},"thumbnailUrl":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","datePublished":"2026-01-17T16:46:29+00:00","description":"attract real estate sellers with effective strategies for a real estate agency and a digital real estate agency, boost your mandates.","breadcrumb":{"@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#primaryimage","url":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png","contentUrl":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2025\/09\/v2.h-wd.fr.png"},{"@type":"BreadcrumbList","@id":"https:\/\/v2.h-wd.fr\/marketing-immobilier-comment-attirer-des-vendeurs-qualifies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/v2.h-wd.fr\/"},{"@type":"ListItem","position":2,"name":"Marketing immobilier : comment attirer des vendeurs qualifi\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/v2.h-wd.fr\/#website","url":"https:\/\/v2.h-wd.fr\/","name":"WebImmo Agency","description":"Real estate web agency","publisher":{"@id":"https:\/\/v2.h-wd.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v2.h-wd.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/v2.h-wd.fr\/#organization","name":"WebImmo Agency","url":"https:\/\/v2.h-wd.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v2.h-wd.fr\/#\/schema\/logo\/image\/","url":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2023\/04\/agence-2.png","contentUrl":"https:\/\/v2.h-wd.fr\/wp-content\/uploads\/2023\/04\/agence-2.png","width":919,"height":134,"caption":"Agence WebImmo"},"image":{"@id":"https:\/\/v2.h-wd.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v2.h-wd.fr\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983","name":"blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v2.h-wd.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","caption":"blog"},"url":"https:\/\/v2.h-wd.fr\/en\/author\/blog\/"}]}},"_links":{"self":[{"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/posts\/988786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/comments?post=988786"}],"version-history":[{"count":0,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/posts\/988786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/media\/987670"}],"wp:attachment":[{"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/media?parent=988786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/categories?post=988786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v2.h-wd.fr\/en\/wp-json\/wp\/v2\/tags?post=988786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}